Coming Next — Dickens Cider

The makers of Jolt Cola this month roll out Poker Beer, which comes in bottles featuring poker hands. Every bottle carries a label with four different playing cards of a five-card poker hand. The final card is hidden under the bottlecap. About 1.7 million hands are available, thanks to variable printing. Producer Wet Planet expects people to play games with the beer — such as the loser buying the next round. company president C.J. Rapp said he’s aware of the potential for criticism, but Wet Planet is not encouraging drunkenness. “There are laws out there that deter people from drinking too much alcohol.”